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We Tried Priceline’s AI: Here’s What You Need to Know!



Priceline has recently added innovative features to its AI tool, attracting much attention. Is this the decisive step we’ve all been waiting for?

We took a closer look at what Priceline’s AI offers and shared our findings with you. To do this, we put Priceline’s AI through its paces. So, let’s find out how effective this new tool is. We’ll give you all the details without holding anything back.

Key Points to Remember

  • Priceline AI customises your trip plans based on what you like.
  • Booking flights and hotels is easier because it first shows you the most relevant options. 
  • Dynamic pricing insights help you book at the lowest prices.
  • Real-time assistance is available for any flight changes or disruptions.
  • Getting help from customer support is faster and more direct with Priceline AI.
  • The more you use it, the better it gets at suggesting trips you’ll enjoy.

What Is Priceline AI?

Priceline AI uses intelligent technology to help you save time and money when planning your trip. You no longer have to scroll through pages to book a flight or find a hotel. This AI does all the hard work for you.

It’s all about making your travel planning easier and your travels more enjoyable. Priceline’s AI recognises what you like and what you don’t like. It then finds the best deals and places that suit your tastes and budget.

Priceline’s 2024 AI Upgrade

Priceline has given Penny, its AI assistant, a significant makeover in 2024. It’s not just a tiny update. It’s a big change that should make your travel planning much simpler.

Penny now has more than 30 new features. These aren’t just any features; they are designed to make Penny the best tool to help you plan your trips.

This update ensures that you spend less time planning and more time enjoying your travels. Penny’s new tools are first class, making it the most detailed travel assistant. From finding the best deals to getting all the information you need, Penny makes your travel planning smooth and fun.

Pros and Cons of Priceline AI

Gets to know what you like and suggests trips just for you.Personalised options are based on data collection, raising privacy concerns.
Makes booking flights and hotels quick and easy.The AI feature is not available for all countries. 
Helps you find the best deals to save money.
Offers instant help if your flight changes or gets cancelled.
Connects you quickly to customer service when needed.

What New Features Has Priceline Introduced to Its AI?

Priceline AI is stepping up its game with the latest updates to Penny. It can help you find the best deals faster and tailor your trip to fit your style perfectly. Each update is designed to improve your travel planning and ensure a smooth and enjoyable experience. Let’s get to know the new features.

1. Pinned Flight

This function makes it easier to select a flight. It allows you to compare different flight options at a glance. You no longer have to switch between different tabs to weigh up costs, flight duration and stopovers.

Another important aspect of this feature is the price change notifications. Priceline will keep an eye on your price after you’ve pinned a flight you’re interested in. If the price goes up or down, you’ll be notified. This way, you can make sure you book at the best possible time and potentially save money.

2. GenAI Itineraries

GenAI Itineraries take the hassle out of planning by automatically creating a complete itinerary. It considers your preferences, your travelling style and the details of your trip. Whether you’re into adventure or want to enjoy the local culture, this tool will create an itinerary that suits you.

This means you get an itinerary of more than just visiting popular places. It’s a personalised travel guide that matches your interests. You’ll discover hidden places and top attractions based on your favourite activities.

3. Dynamic Filters

With these dynamic filters, you can focus on the details that are most important to you. Whether you want more legroom, prefer a window seat or need Wi-Fi, with the dynamic filters, you can include these preferences in your search right from the start.

Dynamic Filters also give you insight into what other travellers prefer when flying to the same destination as you. This means you can use filters that others find helpful. This mix of personal choices and shared traveller insights makes it easier to find the perfect flight better tailored to you.

4. Baggage View

This feature suits anyone who has ever wondered about the baggage rules when booking a flight. From the start, when you search for flights, “Baggage View” keeps you updated about your luggage. It shows you what you’re allowed to take with you, the additional costs for extra baggage and the weight limits that apply. All this information helps you to pack and plan without stress.

5. Conversing with AI

Since Priceline AI has a conversational interface, you can use simple English to talk to the AI bot. You can tell the AI bot, Penny, what you want in a chat-like conversation. It will listen to your requests and suggest places that match your needs.

It offers you customised offers that are tailored to your needs. It also takes your budget into account when suggesting hotel or flight options.

6. Troubleshoot with Penny

Penny, Priceline’s AI bot, is always there for you. You can use the AI to check your travel details or even change your plans at the last minute. On average, you save about 10 minutes chatting with the AI that you would otherwise spend talking to a customer service agent.

Priceline’s AI can also take action for you, such as cancelling a hotel booking or helping you with rebookings and date changes. And if you need to speak to a customer service agent, Penny makes it easy to connect you to the right support team.

7. Priceline Wallet

You can store all your coupons and track your flight credits in the Priceline Wallet. It’s perfect if you have a coupon you don’t want to forget. With the Wallet, you can keep track of all expiry dates to secure a deal.

It also simplifies your checkout. All your discount codes and credits are in one place. When it’s time to book, you can do it quickly and save more money without much effort.

Creating Itineraries With Priceline AI

With Priceline AI, you can easily make quick itineraries for your trip. Here is how you can do it. 

1. Downloading the Priceline App


You must first download the Priceline app from your mobile phone’s app store. iOS & Android users can download it from the App Store or the Play Store.

2. Setting Up Your Account


Once you have downloaded the app, you must create an account. You can use your Google or Facebook account or simply log in with your email. It’s quick and easy. Once you have logged in, you’ll see the main screen of the app and can start planning immediately.

3. Making Your Itinerary


Look for the “My trips” button at the bottom of the app. This section displays all your upcoming trips. To see your AI-generated itinerary, tap the “view itinerary” button. It’s that simple.

4. Customising Your Itinerary


The AI gives you a ready-to-go itinerary with suggestions for sights and restaurants. But if it’s not what you had in mind, you can ask the AI to customise it. Tell it your travel dates, destination, budget and the number of people travelling with you.

The AI can also automatically deduce this information when you book a flight or hotel via Priceline. This means that the AI can easily create an itinerary without you having to enter it manually.

5. Sharing Your Itinerary


If you have planned a trip with your friends or family, you can also easily share the itinerary. Just hit the “Share” button and send it to anyone you want. 

Making Your Travels Easier With Priceline AI

As discussed, Priceline helps you plan and book your travels effortlessly. It uses AI to make everything about travelling easier and more tailored to what you like. 

1. Personalised Itinerary Creation

Priceline AI helps you find trips that are perfectly tailored to your needs. It looks at the trips you’ve already enjoyed and what you usually like to do. Then it suggests new trips that suit your style.

2. Quick and Easy Booking

Booking trips can be overwhelming, but it’s over. Priceline AI learns your preferences and instantly shows you the best flights and hotels. This means you can book your next trip quickly without having to look at options that don’t interest you.

3. Dynamic Pricing Insights

Everyone loves a good deal, and Priceline AI helps you find just that. It monitors prices and tells you when it’s best to book. This way, you can save money on your trip without constantly checking prices.

4. Real-Time Travel Assistance

Travel plans don’t always go smoothly, but Priceline AI is here to help. With the help of real-time assistance, the AI can inform you of flight changes, suggest alternative routes and even offer quick rebooking options. This takes away a lot of the stress that comes with travel surprises.

5. Enhanced Customer Support

For times when you need human intervention, Priceline AI streamlines the process to connect you with customer support. By understanding the context of your enquiry, the AI ensures that your questions are quickly routed to the right support team. This improves your overall customer service experience.

Alternatives to Priceline AI

Priceline AI is a great tool for planning trips, but it is not the only option. If you’re looking for something different, there are plenty of other tools out there that offer their benefits. We take a look at some top alternatives that might suit your needs.

1. Booking AI

Booking-AI-interface uses advanced AI to identify travel needs and suggest the best options. The app itself is easy to navigate and makes your travel planning effortless. The Booking AI interface is also user-friendly. It learns from what users say and expands its database every day. The more you use the app, the better the travel suggestions become.

Booking hotels and flights is also very easy with the AI option. You can book your flights, hotels and activities simultaneously with just one simple payment.

Want to simplify your hotel and flight bookings? Check out our detailed review of Booking AI to learn how.

2. Hopper

Exploring the hopper interface

Hopper uses AI to help you find the best prices for flights, hotels and car hire. You can only use the app from your mobile phone, making planning easier while on the move. Hopper can predict future prices with an accuracy of around 95%. This means it tells you when booking your trip that it is best to get the lowest prices.

The app’s Deals Calendar helps you save even more on your flights and hotels. It shows you when you can fly or stay overnight at the lowest price by highlighting the different dates in colour. With the “Price Freeze” function, you can also save the price of your deal and book it later.

Want to get the best deals for your hotel and flight reservations? Find out all about the tricks in our in-depth Hopper review.


Priceline’s 2024 upgrade has taken things to the next level. With these updates, travel planning has become smarter, faster and more cost-effective. What’s particularly impressive is how Priceline helps in real-time when plans change and how it finds the best prices. And the more you use the app, the better it gets at finding what you’re looking for.

About The Author

Aeman Parwez

Aeman Parwez

My journey into the world of technology and AI began with a degree in computer science. As a passionate AI enthusiast, I decided to join TravelAIHub as a content writer. When I'm not catching up on the latest tech trends, you can find me on new culinary adventures or spending time with my dogs. Let's explore more about AI together, and maybe I'll tell you about my favourite dog-friendly places to eat!

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